This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s The Elements of Content Strategy. By Erin Kissane. BACK IN THE WEB’S Pleistocene period, I received an e-mail from a young content strategist. “Excuse me,” she wrote, “but there is a. About the Author: Erin Kissane is an editor for Contents magazine and Source, a community site for journalists who code. She was previously a.

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Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Refresh and try again. Open Preview See kissqne Problem? Thanks for telling us about the problem. Return to Book Page. But where did it come from? And why does it matter? And what does the content renaissance mean for you? A compelling read for both experienced content strategists and those making the transition from other fields.

Paperback88 pages. A Book Apart 3. To see what your friends thought of this book, please sign up. To ask other readers questions about The Elements of Content Strategyplease sign up. Be the first strqtegy ask a question about The Straregy of Content Strategy.

strateyy Lists with This Book. Aug 30, Jonathan Elliman rated it it was ok. I’ve read all the other books in the series with relish, but I found this one to be a bit dry and lacking in substance.

It’s probably because I don’t work shrategy this area but I think that touches on what’s wrong with the book; this book doesn’t know th it’s a guide to content strategy or it’s an overview to those who may want to employ or work with a content strategist. On the plus side the author outlines some great ideas for managing web content and it can be read in a couple of hours. Mar 29, Corey Vilhauer rated it it was amazing Shelves: It took me two hours to read.

You start with Halvorson. Then you read Kissane. And then, if you can handle the excitement, you turn to the most important part of the book: No kissing ass here, and no hyperbole: Some books make you smarter. This one makes you better. The Elements of Content Ksisane May 02, Ciprian Rusen rated it it srtategy ok. This book is not for people working in this field for more than a year or so. For them, there’s really nothing new to learn. This book is mostly for those thinking that they need to publish content.

If you want to learn what it is required to publish meaningful content on the web, in terms of people involved, resources, etc, then this is an OK read. Also, there’s almost nothing included on HOW to create a good content strategy, no real life examples, contnet.

It’s mostly about the kinds of people tha This book is not for people working in this field for more than a year or tye. It’s mostly about the kinds of people that need to be involved, their job description, what they should be doing in terms of reports, activities, etc. There’s very little included about how to do a good job in creating a strategy and really good content.


The style in which the book is written is terribly boring. Luckily it is not a long book.

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The Kindle version has some technical issues. For example, there are some tables in the book and they don’t fit on the display of the Kindle. Nov 05, Abby rated it it was amazing Shelves: I particularly jived with this book because Kissane also comes from an editorial background with a shared weakness for the Chicago Manual of Style.

Jan 21, Graham Herrli rated it it was ok Shelves: This book is painfully dry. Yet it’s moderately well written for the abstract subject matter it covers. Its main benefit was thus showing me that I definitely do not want to work in content strategy full time. There’s something highly ironic about trying to write a book about clear, useful communication when your own communication is not particularly clear nor particularly useful.

Much of the writing’s just not well thought out: Clearly a chinchilla needs a wheelchair ramp, but a chameleon On the next page after that quotation, I find “marketing is the practice of bringing products to market. Some things this books says are: It should show how a specific piece of information benefits specific users. Hired writers may be able to write more clearly, but will understand the content less; company-internal experts will understand the content more clearly, but may have difficulty explaining it to a lay audience.

My Reading Notes on Elements of Content Strategy – The Art of Ass-Kicking

A good way to deal with this is to have experts review the content after it is written by others. Jan 22, Chad Warner rated it liked oof Shelves: This short book is a good overview of content strategy. It presents the cntent and includes many references for deeper reading. You have a multi-tasking, distracted, ready-to-leave-your-site-at-any-time audience who has very specific goals in mind.

If your content doesn’t meet those goals, and quickly, they will leave. Good Content “Good Content is Useful” “Define a clear, specific purpose for each piece of content; evaluate content against this purpose. It makes everything more difficult to find, and results in lower quality content.

Jun 17, Dana rated it really liked it.

First chapter is excellent. The question of what is “quality content” is nailed down quite well in a very satisfying way. Second chapter is ok, but doesn’t really bring the material together that well. You get a bunch of ideas that don’t coalesce as well as they should. Third chapter is the weakest – it feels the most uncertain about it’s content, probably because this part of the process the actual process and methodologies doesn’t have hard and fast answers.

Some areas like ongoing content ass First chapter is excellent. Some areas like ongoing content assessment is all but completely skimmed over.


I think this is definitely a good book to get started with Content Strategy Jun 02, pri rated it really liked it Shelves: Kissane’s book is an excellent quick read that covers the subject fully and highlights the unique value of the of the content strategist. Sep 19, Anne rated it it was amazing Shelves: On the other hand, when I’ve worked with Content Strategists, we’ve produced better projects than I could dream of doing on my own.

Erin Kissane’s book, as a primer on content strategy, will provide you with a short h As an Information Architect, I’ve dabbled in the more IA-like parts of Content Strategy for a number of years Erin Kissane’s book, as a primer on content strategy, will provide you with a short history of the field, the kinds of skillsets that are adjacent to Content Strategy, the kinds of work that Content Strategists do, and the kinds of pitfalls to look out for as a Content Strategist.

If you know nothing about Content Strategy, pay close attention to the Design Principles provided at the beginning of the book. Strategists I’ve worked with who align kisssane those principles have been highly successful; strategists who work off of “please the client” principles instead have caused nothing but disruption for otherwise on-track work.

For me, one of the biggest takeaways is that I need to learn more about editorial work if I want kidsane pitch in as a content strategist as needed. Your takeaways will likely be different, because you likely don’t have my work history ; Jan 23, Nathan rated it really liked it.

I was able to read this book in the sum total of three hours or so, and it only took that long because I was furiously taking notes and creating project templates for my web design work. For me, the book felt essential. I’m a designer first and a content strategist second or maybe third or fourthand I found Kissane’s writing clear, compelling, and useful.

But for those who have been in the field for some time, this may not be of much use to them. Apr 17, anna b rated it really liked it Shelves: Useful for managing content projects. Aug 11, Grant Baker rated it really liked it. This book is approachable, but short kisaane about how to get started doing content strategy.

Nov 13, Erin Simoni rated it it was amazing. Perfect for someone starting out in tthe strategy. Oct 24, Danny de Vries rated it liked it. Seeing the importance of this field but I’m not in it.

Apr 11, Donovan Fontent rated it really liked kissanw. More to the point, have you seen the employment rates for recent college graduates? What about liberal arts majors in particular?