The writer Jacqueline Susann signs copies of her blockbuster camp Jacqueline Susann’s Valley of the Dolls is still my favourite bonkbuster. Valley of the Dolls 50th Anniversary Edition [Jacqueline Susann] on . *FREE* shipping on qualifying offers. The 50th Anniversary Edition of. Valley of the Dolls [Jacqueline Susann] on *FREE* shipping on qualifying offers. Vintage paperback.

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Published inthe book—and Susann—was as reviled as it was loved. Having sold 31 million copies to date, the book spent 65 weeks on the New York Times bestseller list.

The book was chock full of shock factor for its time, with many publishers refusing to touch it until Bernard Geis took it on. With catfights, pill popping and insults not to mention a ussann infamous wig hurled across its pages much of the plot could have easily been written in The publicity, spearheaded dlls Letty Cottin Pogrebin who was director of advertising, publicity, promotion and subsidiary rightswas the first of its kind.


Valley of the Dolls doesn’t have to stay relevant to be a camp classic

Susann, meanwhile, remained determined not to lose momentum. We live in an age of youth. When she was diagnosed with breast cancer inshe set herself a goal: Margolis can be credited with inventing the now obligatory author tour, something which Susann was savvy enough to embrace.

In all she made stops across the country, sometimes visiting over 10 cities in 10 days. Jacqueline Susann Archive Collection.

Valley of the Dolls doesn’t have to stay relevant to be a camp classic | Books | The Guardian

Jacqjeline, Susann understood the value of word of mouth before anyone else had cottoned on. She and her husband would send thank you notes to booksellers, visit distributors and truck drivers and, according to Margolis, enter bookstores, purchase a copy of the book, sign it and gift it to the clerk.

Susann passed away in at just fifty six, but she left behind a personal brand that has filtered down into every corner of pop culture. Kristen Stewart channeling Jackie on the cover of W in ? Anne Hathaway at the Met Ball in ?

For him, the Valley look is all Jackie. Nowadays, you can find the Valley of the Dolls brand packaged as a Jonathan Adler ceramic pill box, or a Charlotte Olympia bag. The fame, the fashion, the branding, it all sounds positively Kardashian. But what would Susann, so ahead of her time, have made of life in jacquelind But advertising revenue helps support our journalism.

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