Little Red Book of Selling has ratings and reviews. Gil said: I was so I disliked Jeffrey Gitomer’s book Principles of Sales Greatness. The content. Jeffrey Gitomer is a professional speaker, sales management expert, and widely- known best-selling author. The Little Red Book of Selling . LITTLE RED BOOK OF SELLING. Principle of Sales Greatness. Jeffrey Gitomer. Bard Press, , pp., ISBN

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Jeffrey’s customers include Coca-Cola, D. About what the competition is offering? However, the language can be somewhat unprofessional at times.

I guess, that is true in most areas of life. Challenge High Concept Marketing: Ah ha, trying to make that web sale I guess. The author thinks highly of himself, I get it.

Spends more time on improving attitude than traditional sales techniques, but more salesmen could do with an attitude adjustment. Contrary to the idea that price is the most important aspect of a sale, Gitomer argues that value and relationship are far more important than the price tag in this chapter.

Feb 27, Selia rated it really liked it. Jun 02, Douglas rated it really liked it Recommends it for: It is simple, if you have what it takes to be successful at convincing, negociating and sellling. The more value you give away freely, the higher rde perceived value willl be for the stuff you sell. Gitomer admits that weighing in the price gitkmer a big consideration in making a purchase, however it is not one of the most important aspects of purchasing.

There are opportunities all around you. I highly recommend it for all salespeople, sales managers, and the back of the toilet in every sales office except for my competitors, none of them should ever read this book!


The style of writing was very conversational and truly motivated me to learn sselling and pursue success. First, Gitomer included a built in ribbon bookmark- which I adore. I would rate this novel a 4. Any good for recruitment consultants? You just Make that: Personal branding IS sales: Not concealing the truth behind his responses or sugar coating anything he writes about makes his ideas very relatable and believable. As a customer, I hate a hard sell. It’s also a very self-congratulatory text.

On a smaller scale, that proof comes from your previous customers and from media buzz. It is very motivational. Easy to read language and short digestible snippets of information made this a worthwhile read.

Following along with the third principle, the fourth principle is about value and relationship as opposed to price. Jeffrey’s weekly e-zine, Sales Caffeine, is a sales sellinv call delivered every Tuesday morning to more thansubscribers, free of charge.

Principles of Sales Greatness from the Little Red Book of Selling | Zoomstart

There are so many tips on improving your sales game in this little red book that I don’t know where to start with this review. Focusing on og a buyer and seller based approach, Gitomer helps the reader understand how to increase sales and develop a relationship between the seller and buyer, increasing long term sales. Gitoemr was meeting with a potential customer about a new website and I asked him about his budget. SearchWorks Catalog Stanford Libraries.

3 Sales Lessons from The Little Red Book of Selling

Non-decision makers spend the budget”and plenty of advice and ideas that can be taken in and studied as a whole or referred to at random for inspiration. The seventh principle discusses how to engage a prospect in order to sway their opinion in favor of a product.

I highly recommend this novel to anyone interested in behaviors of buyers and sellers, even of you are not a sales rep. It was uncomfortable to hold the book for long periods of time, which is a shame because I didn’t want to stop reading it!


Little Red Book of Selling: 12.5 Principles of Sales Greatness

I carry this book around with me almost all the time. Keep your eyes on the prize.

Apr 19, Harlan Goerger rated it really liked it Recommends it for: A little disappointing was the fact that an entire chapter was practically verbatim for the Little Black Book of Networking. Jul 03, Kevin rated it it was amazing.

The CSP award has been given fewer than times in the past 25 years and is the association’s highest earned award. Thanks for telling us about the problem.

If your philosophy is poor you will have a poor attitude and you will take poor actions and end up with a poor lifestyle. Subscribe RSS or Email. See 1 question about Little Red Book of Selling…. Want to Read saving….

Keys: Summary of the Little Red Book of Sales

Posted by Joel Davies at 5: Mar 07, Aubrey rated it really liked it Shelves: Top reasons customers buy: Unfortunately, This was a great read. Most business books only teach half of what you need to know to start and redd a successful business. I am starting to become a nut and gobbleup everything I can about being a better salesman. Engage me and you can make me convince myself.

Gitomer is probably one of the best sale people AND motivational leaders writing books today.