JORDI XIFRA TEORIA Y ESTRUCTURA DE LAS RELACIONES PUBLICAS PDF

: TEORIA Y ESTRUCTURA DE LAS RELACIONES PUBLICAS ( ) by JORDI XIFRA and a great selection of similar New, Used. Libros de Segunda Mano – Ciencias, Manuales y Oficios – Derecho, Economía y Comercio. libro teoria y estructura de la relaciones publicas de jordi xifra. Jordi Xifra is professor at the Faculty of Tourism and Communication of the He is the author of Teoría y Estructura de las Relaciones Públicas (Theory and.

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Skip to main content. Log In Sign Up. Publicizing atrocity and legitimizing outrage: Picasso created his most famous painting, Guernica, in just over three weeks in after the bombing of the little town of Guernica, located in the Basque region, during the Spanish Civil War. Thousands of innocent people were injured Thousands of innocent people were injured or killed.

In its sharp lines, its confusion and its distorted shapes, Guernica shows the suffering and pain of war. Rather than using color, especially vivid reds, Picasso used only black and white paint as symbols of death, mourning xifrs tragedy.

He believed that brighter colors might distract the viewer from the agony of the scene.

In Guernica, pulbicas of the figures have open mouths; hear them shouting, groaning or screaming. The aim of this paper estuctura its relevance to public relations is to examine whether and how visual communication can publicize and frame a military event, the character of military leaders, and warfare as a generic aspect of democratic self-governance. This paper proposes that rhetorical, discursive art can contribute impact to public relations efforts, by focusing attention, making issues public, and making informative, framing, and democratizing statements.

Even more important is the ability of art to express moral outrage, especially when giving voice to muted interests. Peace, sports diplomacy and corporate social responsibility: This research is based on lengthy interviews with people associated with the initiative and the use of primary sources, both This research is based on lengthy interviews with people associated with the xitra and yeoria use of primary sources, both institutional and journalistic.

Secondary sources have also been used, such as journalistic accounts of the initiative. The article thus examines the relaaciones of FC Barcelona Peace Tourwhich it defines as an exercise in sports diplomacy, inspired by civil society and articulated through the club.

This notwithstanding, the political problems that arose during the planning of the initiative highlight the geopolitical teoeia of the Middle East and, by extension, the limits of sports diplomacy. Sound branding has been eventually used to recognize the brand and associated with certain values.

The objective of this study is to analyze the potential of music to conduct a political branding strategy by itself. Six campaign ads from the U. The results suggest that both Clinton and Trump campaigns used music relaciiones to communicate values in the emotional arena. Music can transmit brand values through interactions based on emotional experiences. The connections stablished in this article between music and branding can be taken as a model for practitioners to design future political strategies and researches to test brand constructs within the music-branding framework.

Challenging colonialist public relations in novels of resistance more. This article extends the scholarship in critical public relations by charting an alternative historiography of public relations.

It opens up a radically different methodology for studying the history of Jirdi by looking to contemporary works It opens up a radically different methodology for studying the history of PR by looking to contemporary works of historical fiction as compelling sources that speak about the interplay of dominance and resistance in the strategic communication interactions of colonial times.

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The nuanced critical reinterpretation of the past in novels, depicted through the eyes of fictional characters, provides a fresh perspective on the ways in which public relations was deployed by colonial political and business establishments and, more significantly, how subaltern publics used their own communication strategies to fight back.

The analysis illustrates alternative ways of looking at PR that are as relevant today. The Spanish Civil War occupies a very relevant place in the collective memory of Europeans. These films represent good examples of ethical propaganda and their aim was more informative than manipulative.

Strategies and Tactics Tr. Visual-spatial intelligence in propaganda and public relations discourse: The case of Roberto Rossellini’s early and educational-historical films more. The aim of this paper is to analyze two of the least known periods of Italian director Rober-toRossellini’s career — the fascist trilogy and his educational project for TV — as a paradigm of visual-spatialintelligence, and show their The aim of this paper is to analyze two of the least known periods of Italian director Rober-toRossellini’s career — the fascist trilogy and his educational project for TV — as a paradigm of visual-spatialintelligence, and show their contribution to the construction of a theory of film discourse in publicrelations.

Regarding the fascist period, what stands out is the unique, anti-propaganda staging, a far cryfrom the fascist cinema of the age, and more characteristic of documentary cinema. By contrast, thefilms that form part of his educational project make them public relations techniques in the termsunderstood by filmmakers from the British documentary movement and PR practitioners like JohnGrierson.

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In those films, in order to achieve his purposes, Rossellini created a zoom lens device namedPancinor that can be considered a mechanism of visual-spatial intelligence as well as a public relationsaudiovisual technique.

Public RelationsCinema Studiesand Film la and literacy. The Scientific Method in Public Relations: A Dialectic Approach more.

The Open Communication Journal. Public Relations and Scientific Method. Propaganda, terrorism and ethics more. Media, socio political theory and reflexivity more.

Ethics, identities and discursive formations more. Political formations, discourses and actions more. Institutional influences, societal interactions, dialogue and literacy more. Knowledges, reflexivity and power more.

Think tanks and advocacy tanks as political communication actors Think tanks —basically American phenomenon or, at most, Anglo-Saxon although his development in others countries is notable— can be considerate special publics in corpo Think tanks and advocacy tanks as political communication actors Think tanks —basically American phenomenon or, at most, Anglo-Saxon although his development in others countries is notable— can be considerate special publics in corpo- rate communication programs mostly promote by pressure groups, and they are privileged actors of the contemporary political communication, every day more fed by laas public relations techniques.

Public Relations and Political communication. Ei Issues Management more. Paradigmas comunicativos y responsabilidad social more. Media relations in Catalonia: A co-creational approach more. Information subsidies” and documentary functions of Spanish ministries online press rooms more.

Nodes relacionals en el model Second Life. Expanding the Spectrum of PR and Race more. La Responsabilidad social como atributo diferencial en la imagen corporativa: The Radio Dramatization of Educational more. Premios Yunque de plata The Ramparts We Watch: Arising from the informative and propagandistic strategy of late s newsreels, the Arising from the informative and propagandistic strategy of late s newsreels, the aforementioned documentary was made using very appropriate narrative techniques to award it the dimension of objectivity and truthfulness characteristic of public relations messages, without losing sight of its educational and persuasive function.

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From this standpoint, The Ramparts We Watch founded a genre and constituted one of the clearest precedents of public relations war films in America. In last thirty years, public relations theory has been developed through the contributions of the American scientific community. However, in the decade of seventies, a new school of thought was created in Europe and quickly extinct, the However, in the decade of seventies, a new school of thought was created in Europe and quickly extinct, the School of Paris, which developed the today known as the European doctrine of public relations.

In spite of European authors were pioneers in. The radio dramatization of educational contents: Una experiencia universitaria more. Building Relationships through Interactivity more. New media and public relations. Public Relations and Social Communication.

Public Relations and Palabras Clave: BibliometricsPublic Relationsand Mass media. Regarding the fascist period, what stands out is the unique, anti-propaganda staging, a far from the fascist cinema of the age, and more characteristic of documentary cinema.

By contrast, the films that form part of his educational project make them public relations techniques in the terms understood by filmmakers from the British documentary movement and PR practitioners like John Grierson.

In those films, in order to achieve his purposes, Rossellini created a zoom lens device named Pancinor that can be considered a mechanism of visual-spatial intelligence as well as a public relations audiovisual technique. Public relations Review, 42 2 Introduction to configuring intelligences for 21C public relations more. Public Relations Review, 42 2 This article analyzes the inputs and constituencies funding, founders, trustees, and experts of the most influential group of think tanks in Spain during the great recession in order to assess how far these think tanks were This article analyzes the inputs and constituencies funding, founders, trustees, and experts of the most influential group of think tanks in Spain during the great recession in order to assess how far these think tanks were connected to other interest groups providing support for neoliberal policies.

The aim of the article is to advance knowledge on think tank theory and it addresses three research goals: Our results show that the think tanks studied are consistently related to three types of actor—political, economic, and academic— while also maintaining strong ties with the media.

In this regard, their main traits are a pluralism biased toward right and center-left stances, state and party clientelism, the financial and political instrumentalization of party tanks, and the superior ability of conservative tanks to build network coalitions. El marketing de las ideas: Los think tanks more.

Reworking pasts and reclaiming futures more. How people experience public relations: Experiencing Public Relations International Voices. Public Diplomacy and Strategic Communication. Soft power, public relations, and stateless nation-building: The case of Catalonia more.